Part 1: Airbnb Keyword Research
Within the first part we discussed the SEO factors affecting your Airbnb listing views generally. Now I’m sharing some free tools with you to help evaluate what your Airbnb keyword method is likely to be.
What's an Airbnb Keyword?
Airbnb keywords include the reasons for your Airbnb SEO technique of your listing. Unlike the name suggests, keywords might be more than one word. By way of example “Airbnb Vancouver Yaletown” really would be considered a particular keyword. Keywords are separated by way of a comma. Airbnb keywords are essential information which enables the Airbnb algorithm prioritize listings, with different searcher’s enquiry.
How To Find Your favorite luxury Airbnb Keywords
We want to build a search engine optimisation strategy across the highest volume and a lot relevant keyphrases people use who will be searching for listings like yours. There’s a couple of ways to make this happen.
Recall what the purpose of previous guest visits are. This can be gold. I live near to a hospital and guests chose my listing specifically for this reason. So I’ll be sure to include the hospital name within my listing SEO. Similarly, I live near to an appealing neighbourhood and could include that keyword within my Airbnb SEO strategy. If you find you get many visitors because you’re close to a conference center, sports area or other high traffic function venue, those are wonderful options to build your keyword strategy around too.
2. Consider important sites and tourist attractions your home is near to. Do you live near special places of interest, famous parks, buildings appealing that your particular city’s tourism board promotes? Then include those keywords for the following part!
Now we’re likely to use free research tools to identify your best Airbnb SEO strategy.
Keyword Strategies for Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and type inside the following but fill it up along with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll view a report on suggested keywords which can be generated. They are other sorts of specific keyword combinations that folks keying in the phrase above are employing. Choose up to 5 of the very most relevant keywords because we’re then going to see their monthly search volumes. We’re looking for the greatest search volumes which are most recent for your listing.
Part 2: Airbnb Keyword Volume
Along with your 5 keywords, now look at the monthly amount of searches at the link below:
Don’t forget to incorporate any special locations or tourist sites if they’re near your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This will give an concept of the normal monthly search volumes by individuals specifically trying to find short-term rentals near your listing, playing on your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword ought to be the highest volume and may be the principal keyword you’ll build a method around. You’ll have some useful listing variations that will prove useful later. Be sure you write them down, together with monthly amount of searches.
You must now have the subsequent keywords:
Primary keyword that is very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific for your location. Never make sure they are too long. The length within the examples below work nicely.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You now have Airbnb keywords that could be put on make an Airbnb SEO strategy.
Part 4: How you can Apply Keywords For your Airbnb SEO Strategy
The Airbnb keywords you researched in the earlier section can finally get applied to your listing. When placed correctly as instructed below, your brand-new Airbnb keywords will direct the Airbnb algorithm to begin favouring your listing when potential guests search.
We’ll make use of the previous keyword “airbnb victoria oak bay” for example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish 2 Bedroom
Airbnb Description. Ex: Just outside of Oak Bay at the bottom of an quaint Victorian street….
Airbnb Image SEO. You may have to re-upload the same images again but this is vital. Whenever you save the image on your hard drive this time, carry out the following. No capital letters, no spaces (use hyphens), no special characters. All your image file names may need to look such as this before you decide to re-upload for the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t should include airbnb in the file names. Utilize the other keywords in your image SEO naming to boost the prospect of turning up for all those more specific searches too! If you’d like to find out about SEO file naming for image and video, you can visit here.
Airbnb Custom URL SEO. This can be still relatively recent from Airbnb so not many everyone has succeeded in doing so yet. From the manage your listing page, you’ll get the option beneath the title and description edit section. Here’s an examples We used with my keywords “oak-bay-victoria”. Uncover more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly 6 months ago, I'm able to confirm it has doubled how frequent my listing continues to be seen. As said before, I am aware most of my guests are looking for accommodations at the hospital, and so i made a listing aimed at that traveller group and constantly go to the top. I kept most of the descriptions the identical since they included the key and secondary seo keywords. It helps me to position my listings too many times. Make sure to customize the image file names, titles and descriptions, and make certain the calendars are typical synched. Do this, see a hosting dashboard, manage-your-space/availability and then head to synch calendars.
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Given that you’ve applied your Airbnb SEO terms in your listings, we’re prepared to end up in growth hacking methods for Airbnb hosts that can make your short-term rental more profitable, gain more positive reviews and decrease the possibility of problem guests.
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