Part 1: Airbnb Keyword Research
Inside the first part we discussed the SEO factors which affect your Airbnb listing views generally. Now I’m sharing some free tools along with you to help evaluate what your Airbnb keyword strategy is destined to be.
What is an Airbnb Keyword?
Airbnb keywords will be the foundation of your Airbnb SEO technique of your listing. Unlike suggested by its name, keywords can be multiple word. By way of example “Airbnb Vancouver Yaletown” would all be regarded only one keyword. Keywords are separated by way of a comma. Airbnb keywords are essential information that helps the Airbnb algorithm prioritize listings, based on a searcher’s enquiry.
How To Find Your favorite luxury Airbnb Keywords
We would like to build a search engine optimisation strategy round the highest volume and many relevant keyword phrases people use that are trying to find listings like yours. There’s several solutions to try this.
Recall exactly what the purpose of previous guest visits are. This really is gold. I live near to a hospital and guests chose my listing specifically for this reason. So I’ll ensure that you are the hospital name inside my listing SEO. Similarly, I live near an attractive neighbourhood and may even include that keyword within my Airbnb SEO strategy. If you realise you get many visitors because you’re near to a gathering center, sports area or other high traffic get together venue, those are great options to construct your keyword strategy around too.
2. Consider important sites and sightseeing attractions your home is all-around. Do you live near special attractions, famous parks, buildings of curiosity that your particular city’s tourism board promotes? Then include those keywords for the next part!
Now we’re planning to use some free research tools to identify your very best Airbnb SEO strategy.
Keyword Suggestions For Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and type inside the following but fill it up with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll go to a list of suggested keywords that are generated. They are several other specific keyword combinations that men and women inputting the term above are choosing. Choose as much as 5 of the very most relevant keywords because we’re then gonna see their monthly search volumes. We’re seeking the highest search volumes which might be best for your listing.
Part 2: Airbnb Keyword Volume
Together with your 5 keywords, now look into the monthly search volume in the link below:
Don’t forget to feature any special locations or tourist sites if they’re near to your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This gives an concept of the standard monthly search volumes by individuals specifically looking for short-term rentals near your listing, playing on your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword needs to be the highest volume and can likely be the key keyword you’ll be building a method around. You’ll also have some useful listing variations that may be useful later. Be sure to write them down, together with monthly search volume.
You ought to now have the subsequent keywords:
Primary keyword that's very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific for your location. Try not to get them to too long. The gap from the examples below work well.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You've got Airbnb keywords that may be used on make an Airbnb SEO strategy.
Part 4: How you can Apply Keywords For your Airbnb SEO Strategy
The Airbnb keywords you researched in the last section can finally get placed on your listing. When placed correctly as instructed below, your Airbnb keywords will direct the Airbnb algorithm to start favouring your listing when potential guests search.
We’ll utilize previous keyword “airbnb victoria oak bay” for example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish 2 Bedroom
Airbnb Description. Ex: Outside of Oak Bay in the bottom of a quaint Victorian street….
Airbnb Image SEO. You might need to re-upload the identical images again however, this is essential. When you save the image on your hard drive this time, perform following. No capital letters, no spaces (use hyphens), no special characters. Your image file names will want to look such as this when you re-upload for the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t have to include airbnb from the file names. Make use of the other keywords with your image SEO naming to boost the probability of appearing for all those more specific searches too! If you’d love to find out about SEO file naming for image and video, you can click here.
Airbnb Custom URL SEO. This can be still relatively recent from Airbnb so not many folks have succeeded in doing so yet. Within the manage your listing page, you’ll get the option underneath the title and description edit section. Here’s an examples I used with my keywords “oak-bay-victoria”. You can learn more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly Six months ago, I will confirm it has doubled how frequent my listing may be seen. As mentioned previously, I know many of my guests are looking for accommodations at the hospital, so I designed a listing designed for that traveller group and constantly enroll in the most notable. I kept high of the descriptions the same because they included the key and secondary seo keywords. It can help me to rate all of my listings multiple times. Be sure to change the image file names, titles and descriptions, and make certain the calendars are synched. Do that, see a hosting dashboard, manage-your-space/availability after which visit synch calendars.
If you found these Airbnb host tips about SEO helpful, you may be interested in the Airbnb SEO service I’m launching with short space. Uncover more regarding it at https://www.thisonemarketing.com/
Given that you’ve applied your Airbnb SEO terms to your listings, we’re prepared to get into growth hacking tricks for Airbnb hosts that can make your short-term rental more profitable, gain in positive reviews and help reduce the risk of problem guests.
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